Enjoy Life

BMW has come up with an excellent plan to promote their cars as well as give their existing and potential consumers a great way to enjoy cars. We have all seen car racing and the closest we have come to experiencing it ourselves are simulation games, often played with advanced gaming devices to give the players a real feel of the game.

But what if you could go on a race track and drive around cones, challenging terrain and spin cars. That’s what BMW is offering with their new BMW Performance Driving School. You get to choose which BMW you want to drive, what kind of class you want to attend and with instructors assigned to you, you are on your way to enjoy some cool driving. Check out the videos at the performance center to see some first class driving.

However, thats not all. The best part about this is the way they have promoted it. Check out the RelearnToDrive site and see the cool videos which may bring back some memories of how driving entered your life. It’s a wonderful marketing technique and I believe will soon become viral.