Freakonomics

Posted on April 30th, 2007 in Books by Puneet Sarda

The first time I showed some interest in economics was when I saw “A Beautiful Mind”. I was obviously impressed by the sheer genius of John Nash and wanted to find more about the Nash Equation, Game Theory and Economics in general.

That was in 2002 or so. It’s been a long time I read anything on economics. I saw on Ted talks a presentation by Steven Levitt and his talk about how drug dealers manage their money was absolutely fascinating. I looked up his book Freakonomics on amazon and wasn’t surprised to find it among the top sellers. The most interesting aspect about the book are the questions the author asks. Whats common between school teachers and sumo wrestlers? If drug dealers make so much money why do they still stay with their moms? Not the typical questions you hear from an economist. They are busy discussing global economy and outsourcing while here is an economist trying to understand the very basic relationships in our lives.

He shows that we are all driven by incentives and the power incentives have over us, thus reminding us that if presented incorrectly an incentive can backfire hugely. Its an entertaining book coupled with strong results driven from real world data. I really appreciate the author for questioning a lot of “conventional wisdom” by analyzing a lot of data and putting forth some really eye-opening results. I love when he says in the book that no matter what someone has told you… this is what the data tells us. Its a really powerful statement and make you a believer in numbers.

Strongly recommended for a weekend reading for those who like some out of the box thinking.

The Laws of Simplicity

Posted on February 24th, 2007 in Books by Puneet Sarda

Laws of Simplicity

I just completed “The Laws of Simplicity” by John Maeda. John is MIT Professor and the founder of the Simplicity Consortium at MIT Media Lab.

LOS is a beautiful 100 page book where John lays down the 10 laws and explains the different designs and products in todays world use them, knowingly or by chance. John has been called the “Master of Simplicity” for understanding the importance of simplicity in our daily lives and working towards bringing corporations and designers imbibe it in their products. I strongly recommend it to everyone, irrespective of your domain and expertise.

My favourite quote from the book: “Simplicity is about removing the obvious, and adding the meaninful.

The Tipping Point

Posted on January 25th, 2007 in Books by Puneet Sarda

The Tipping Point

Read this wonderful book last week. Malcolm Gladwell explains, with great insight and convincing evidence, how ideas propagate and behave like “epidemics”. The author has a summary page about the book that gives you a good idea what it is all about. Additionally there are some excerpts from the book.

On a side note, check out his blog to find an interesting take on the Enron Controversy.